OPINION Sports: Resurgence: Formula One rising again in US
OPINION Sports: Resurgence: Formula One rising again in US
By Rodrigo Rendon CuevasSports WriterPublished Tuesday, Dec. 3, 2024
Ever since Liberty Media took controlling interest in Formula One, it has moved the pinnacle of motorsport to heights never before thought possible.
Liberty Media purchased the Formula One Group for $4.4 billion, giving them the rights to Formula One and other motorsports. Liberty Media wasted no time in trying to expand the reach of Formula One. It was purchased in 2017 and in 2018, Liberty Media began producing the hit reality TV series “Drive to Survive.”
Rodrigo Rendon Cuevas
“Drive to Survive” alone managed to bring in many new viewers to the sport, especially U.S. viewers. It is no secret that Formula One is a European-focused sport, which ori...